With her disarming wit and keep-it-simple explanations, this wonder woman CPA almost makes Accounting fun. She certainly makes it understandable and her new book slips in just the right mix of wit and wisdom to help her ideal clients get the right start they need. Join me as I talk with Tressa Heath, owner of Heath CPA & Associates about her book “Accounting: The Super-Duper Fun Part of Starting a Business“. (Psst: you can buy it on Amazon.) A mom of three under five, Tressa will blow away any reasonable excuse you might be harboring for not getting your book…

When it comes to Booth Marketing, generating a buzz about your company and/or booth is a really good thing. In this video, I sat down with Jay Patschke of JP Video Productions to discuss how he managed to become part of a lot of conversations at the 2012 GLC Business Expo for a very small financial investment. If you haven’t already, fill out the form on this page and I’ll email you my free guide: “Expo Marketing – Ten Tips to Attract More Ideal Prospects to Your Booth and Get Better Results Before, During and After Your Next Event.” Want…

It’s almost Spring and that means it’s prime time for Trade Shows and Expos. Booth Marketing is one of the hardest challenges for any small business, but it also represents the greatest marketing opportunity you may have all year. To help you prepare, I’ve invited two friends to share their success story. In this video, I interviewed Kyle Burke of Huston Eight38 Graphics to share how he applied a simple “A-Ha moment” and turned it into one of the biggest attractions at the 2012 Greater Lafayette Commerce Business Expo. After watching the video, be sure to fill out this form…